Good Travel Software has been building car sharing platforms for eight years. In that time we have delivered both custom car sharing platforms and developed our own white label SaaS platform, which today is used all over the world. We feel like we know a lot about car sharing. In the course of selling to customers we often get pushed for features we know from experience don’t work. Like complicated membership tiers that confuse users or long questionnaires in the sign up process that massively reduce the conversion rate. If there’s a bad idea in car sharing we’ve heard it, and occasionally implemented it. Aligned to our experience is a company philosophy of simplicity. We believe booking a shared car should be as easy as booking a taxi. If the user must think or work out anything when making a booking – we’ve failed. In the main our experience and our approach to car sharing has served us well but it can leave us open to blind spots which is why a SaaS business model is so valuable to a software provider.