Good Travel Software has been building car sharing platforms for eight years. In that time we have delivered both custom car sharing platforms and developed our own white label SaaS platform, which today is used all over the world. We feel like we know a lot about car sharing. In the course of selling to customers we often get pushed for features we know from experience don’t work. Like complicated membership tiers that confuse users or long questionnaires in the sign up process that massively reduce the conversion rate. If there’s a bad idea in car sharing we’ve heard it, and occasionally implemented it. Aligned to our experience is a company philosophy of simplicity. We believe booking a shared car should be as easy as booking a taxi. If the user must think or work out anything when making a booking – we’ve failed. In the main our experience and our approach to car sharing has served us well but it can leave us open to blind spots which is why a SaaS business model is so valuable to a software provider.
I vividly remember my first company-car. The fleet guy showed up with my brand new shiny Mazda 626, handed me the keys and then proceeded to talk about this feature and that feature - this button and that button. But I didn’t hear a thing - I was too busy waiting for him to go so I could take it for a spin. That ‘new-car-smell’ that I for one had never experienced before. In fact, that shiny new car was a good 10 years newer than the family car at the time. Oh and get this, I wasn’t even in Sales! Yes, this was back in the day where the company car was seen a huge perk/employee retention tool and the big push to get promoted had virtually nothing to do with the increase in responsibility and higher salary - no - it was all about that much coveted and elusive company car. It’s all me and my peers talked about!
These days of course, companies have long since cottoned on this ‘perk’ and it’s virtually unheard of in the majority of corporates today to get a company car unless you’re in Sales (or the MD!). But let’s talk about those sales people. Even the busiest - and in this sense we’ll define ‘busiest’ as those doing above average on-site customer visits - are only actually in the car about 20% of their time. And corporates can have literally hundreds of expensive vehicles sitting idle for most of the time.