Good Travel Software has been building car sharing platforms for eight years. In that time we have delivered both custom car sharing platforms and developed our own white label SaaS platform, which today is used all over the world. We feel like we know a lot about car sharing. In the course of selling to customers we often get pushed for features we know from experience don’t work. Like complicated membership tiers that confuse users or long questionnaires in the sign up process that massively reduce the conversion rate. If there’s a bad idea in car sharing we’ve heard it, and occasionally implemented it. Aligned to our experience is a company philosophy of simplicity. We believe booking a shared car should be as easy as booking a taxi. If the user must think or work out anything when making a booking – we’ve failed. In the main our experience and our approach to car sharing has served us well but it can leave us open to blind spots which is why a SaaS business model is so valuable to a software provider.
Dublin City Council (DCC) have begun a phase 1 pilot with Irish technology firm Good Travel Software (GTS) to improve DCC’s car and bike sharing services for staff at its Wood Quay headquarters. The pilot aims to reduce the number of employees taking cars to work by making it incredibly easy for staff to book shared vehicles, via their mobile phone, for the short cross-city trips that are typically required by DCC staff. This will lead to a reduction in congestion and parking requirements at DCC’s offices. During the pilot phase, it is planned to engage with other DCC facilities and other large employers across Dublin with the aim of reducing the overall levels of congestion and parking problems in the city.
The last mile problem relates to the difficulty of getting people from transport hubs, like railway and bus stations, to their homes in a timely and cost efficient manner. Simply put train lines and bus routes do not run directly to each and every persons home. If the means of getting from the transport hub to their homes are too onerous people will choose private transport. This is the last mile problem as it relates to transit agencies. In this blog we'll look at how microtransit can alleviate the last mile problem.
Using Simulators to assess On-Demand Microtransit
Setting up an on-demand micro-transit operation is a significant commitment of time and money so it pays to do your homework as much as possible and get On-Demand right the first time. One of the best ways to do this is with a simulation that can model various service scenarios and provide performance metrics like wait time and cost per trip for each scenario. Simulations can address the important concerns municipalities and transit agencies have when setting up and on-demand service.