Adding Car Sharing to your Car Rental Business - Interview with Matt Best of Sunset Rent A Car/Student Car Share

Posted by Richard Doody on Apr 17, 2019 2:31:48 PM

We've recently had a lot of car rental companies ask us about adding a car sharing service to their operations, what are the challenges, what are the opportunities, how do they go about it? While we're always delighted to share our expertise with customers we thought it might be even more helpful to talk to a Car Rental operator who's added car sharing to their operations. Below is an interview we did with Matt Best of Sunset Rent A Car and Student Car Share

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Topics: Car Sharing, Car Rental

The beauty of SaaS and the danger of assumptions!

Posted by Richard Doody on Jan 30, 2019 2:21:26 PM

Good Travel Software has been building car sharing platforms for eight years. In that time we have delivered both custom car sharing platforms and developed our own white label SaaS platform, which today is used all over the world. We feel like we know a lot about car sharing. In the course of selling to customers we often get pushed for features we know from experience don’t work. Like complicated membership tiers that confuse users or long questionnaires in the sign up process that massively reduce the conversion rate. If there’s a bad idea in car sharing we’ve heard it, and occasionally implemented it. Aligned to our experience is a company philosophy of simplicity. We believe booking a shared car should be as easy as booking a taxi. If the user must think or work out anything when making a booking – we’ve failed. In the main our experience and our approach to car sharing has served us well but it can leave us open to blind spots which is why a SaaS business model is so valuable to a software provider.

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Topics: Car Sharing, Car Rental, Corporate Car Sharing, Fleet, SaaS

A Faster, Better, Smarter City

Posted by Richard Doody on Oct 18, 2018 12:32:54 PM

Dublin City Council (DCC) have begun a phase 1 pilot with Irish technology firm Good Travel Software (GTS) to improve DCC’s car and bike sharing services for staff at its Wood Quay headquarters. The pilot aims to reduce the number of employees taking cars to work by making it incredibly easy for staff to book shared vehicles, via their mobile phone, for the short cross-city trips that are typically required by DCC staff. This will lead to a reduction in congestion and parking requirements at DCC’s offices. During the pilot phase, it is planned to engage with other DCC facilities and other large employers across Dublin with the aim of reducing the overall levels of congestion and parking problems in the city.  

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Topics: Car Sharing, Data Analysis, Fleet, Press

When Microtransit can solve the Last Mile Problem

Posted by Richard Doody on Jul 11, 2018 1:15:44 PM

The last mile problem relates to the difficulty of getting people from transport hubs, like railway and bus stations, to their homes in a timely and cost efficient manner. Simply put train lines and bus routes do not run directly to each and every persons home. If the means of getting from the transport hub to their homes are too onerous people will choose private transport. This is the last mile problem as it relates to transit agencies. In this blog we'll look at how microtransit can alleviate the last mile problem. 

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Topics: Dynamic Shuttle, On-Demand, Microtransit, Last Mile Problem

How can Microtransit increase public bus utilization?

Posted by Peter Soutter on Jul 5, 2018 2:02:36 PM

A common trend globally is the decline of bus use by the public. There are many reasons for this and nearly as many reports arguing over which factors have the most impact on ridership. Ultimately the nuances of why ridership drops are different for different cities but the main factors are common to all: 

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Topics: Micro Transit, Dynamic Shuttle, On-Demand

A.I. can debate but can it deliver for Mobility?

Posted by Brian Gallagher on Jun 29, 2018 5:14:10 PM

Big leaps in A.I are happening so fast that they are hard to keep track of. You may have heard of an A.I milestone which occurred in June when IBM’s Project Debater drew with human debaters. Or that a program built by two Carnegie Mellon researchers beat several top poker players over a 20 day contest. But why are these big events? And does this mean that A.I could really be trusted to make decisions to boost revenue in mobility solutions for the likes of car-sharing and on-demand micro-transit?

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Topics: Car Sharing, Micro Transit, Dynamic Shuttle, Demand Prediction

Corporate Car Sharing - it works!

Posted by Peter Soutter on Jun 29, 2018 11:16:09 AM

I vividly remember my first company-car. The fleet guy showed up with my brand new shiny Mazda 626, handed me the keys and then proceeded to talk about this feature and that feature - this button and that button. But I didn’t hear a thing - I was too busy waiting for him to go so I could take it for a spin. That ‘new-car-smell’ that I for one had never experienced before. In fact, that shiny new car was a good 10 years newer than the family car at the time. Oh and get this, I wasn’t even in Sales! Yes, this was back in the day where the company car was seen a huge perk/employee retention tool and the big push to get promoted had virtually nothing to do with the increase in responsibility and higher salary - no - it was all about that much coveted and elusive company car. It’s all me and my peers talked about!

These days of course, companies have long since cottoned on this ‘perk’ and it’s virtually unheard of in the majority of corporates today to get a company car unless you’re in Sales (or the MD!). But let’s talk about those sales people. Even the busiest - and in this sense we’ll define ‘busiest’ as those doing above average on-site customer visits - are only actually in the car about 20% of their time. And corporates can have literally hundreds of expensive vehicles sitting idle for most of the time.

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Topics: Car Sharing, Corporate Car Sharing, Fleet

Using Simulators to assess On-Demand Microtransit

Posted by Richard Doody on Jun 27, 2018 2:43:40 PM

Using Simulators to assess On-Demand Microtransit

Setting up an on-demand micro-transit operation is a significant commitment of time and money so it pays to do your homework as much as possible and get On-Demand right the first time. One of the best ways to do this is with a simulation that can model various service scenarios and provide performance metrics like wait time and cost per trip for each scenario. Simulations can address the important concerns municipalities and transit agencies have when setting up and on-demand service.

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Topics: Micro Transit, Dynamic Shuttle, Simulation, On-Demand

The Key to Car Sharing Success – Data Analysis

Posted by Peter Soutter on Jun 26, 2018 11:55:44 AM

The Key to Car Sharing Success – Data Analysis

You’ve got your fleet of cars, you’ve negotiated with third parties for parking spaces and you’ve spent money and time on marketing to get members, so you’re all set right? Wrong! Now you need to start analysing your data.

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Topics: Car Sharing, Data Analysis, Car Rental